Job Description

Title: Content & Marketing Coordinator

Reports To: Marketing Manager

Status: Full-time

Working Hours: 8 am – 5 pm; can vary based on traveling/events

Location: Hybrid (Work-from-Home / Rockmart GA Office)

Company Background:

Miura Boiler was founded in Japan in 1927 and has grown to be one of the largest industrial boiler manufacturers in the world. Companies that are thinking of the future, who want to better manage energy, conserve resources, save money, and reduce emissions have embraced Miura Boiler's market leading technology. This has resulted in an accelerated growth of market share. Miura is by far the market leader in Asia and is known worldwide for our commitment to excellence and our innovative and efficient boiler designs.

Packaged with our proprietary water treatment systems, Miura is a one-of-a-kind Steam Solution Provider. With more than 4,000 employees in 14 countries, we are working toward our globalization goal with strong local presence in the markets we serve. Miura proudly builds its boilers in Rockmart, GA.

Purpose of Position:

The Content & Marketing Coordinator role provides critical support to the marketing department by ensuring the precise and effective execution of content strategies and initiatives. Reporting directly to the Marketing Manager, this position focuses on managing and creating content, with additional support for project coordination. The Content & Marketing Coordinator collaborates closely with the Graphic Designer to integrate messaging, visuals, and deliverables seamlessly. This role is key to maintaining operational efficiency within the marketing department and offers opportunities for growth as Miura continues to lead the boiler manufacturing industry.

The ideal candidate has a strong understanding of B2B marketing principles, exceptional copywriting skills, a hands-on approach, and demonstrates adaptability, creativity, and a strong sense of initiative. This role requires a proactive self-starter who tackles challenges, thinks critically, and delivers results.

Responsibilities:

Content Management & Copywriting

• Develop and maintain the social media calendar, including scheduling posts and crafting engaging, on-brand messaging.
• Create and edit high-quality copy for various marketing materials, including email campaigns, blogs, brochures, and presentations.
• Monitor content performance and provide recommendations to optimize engagement and reach.
• Collaborate with the Graphic Designer to ensure cohesive branding and messaging across all channels.
• Update and maintain website content to align with ongoing campaigns and initiatives.

Lead Management & Campaign Support

• Monitor and manage sales leads in Pardot/Salesforce, ensuring proper distribution and follow-up by the sales team.
• Assist with the development and execution of campaigns, providing recommendations based on industry knowledge and insights.

Project Support

• Coordinate marketing tasks, tracking timelines and deliverables to keep projects on schedule.
• Support the Marketing Manager by handling smaller project management responsibilities, freeing up time for high-priority initiatives.

Event Planning & Support

• Support internal and external event planning, including coordinating vendors and venues and preparing materials.
• Provide on-site support for company events, assisting with logistics, attendee management, and materials distribution.

Trade Show Planning & Execution

• Coordinate trade show logistics, including booking services, updating exhibitor profiles, and maintaining the show calendar.
• Prepare and ship trade show materials, ensuring timely and accurate delivery.
• Assist with booth setup and teardown, on-site coordination, and ensuring the smooth operation of the company’s presence at events.

General Marketing Support

• Provide input and ideas for marketing campaigns and projects, assisting with implementation and execution.
• Conduct competitor research and trend analysis to keep the team informed of industry developments.
• Assist with developing reports and presentations for internal stakeholders.
• Support special marketing projects or initiatives as assigned to support the overall objectives of the marketing team and Miura.

Requirements/Qualifications:

• Bachelor’s degree in Marketing or a related field preferred.
• 3-5 years of B2B marketing experience, ideally in an industrial or technical environment.
• Proven ability to create high-quality, engaging copy for various platforms and audiences.
• Proficiency in Adobe Creative Suite, Microsoft Office Suite, and WordPress.
• Experience with marketing automation platforms like Pardot and Salesforce (or similar systems).
• Strong organizational skills, attention to detail, and ability to prioritize in a dynamic environment.
• Excellent verbal and written communication skills.
• A proactive mindset and ability to work independently, as well as part of a team.

Preferred:

• Measurable digital marketing experience, including familiarity with Google Ads, Google Analytics, and SEO best practices.
• Experience with trade show logistics and/or event coordination
• Familiarity with digital marketing tools and platforms
• Strong sense of ownership and accountability for results

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