Job Description

Job Description

Job Description

We’re looking for a highly creative and strategic Email Marketing Manager to lead the development and execution of compelling email campaigns that engage, inform, and convert. This role is ideal for someone who thrives at the intersection of storytelling, design, and digital strategy, and who understands how to craft content that resonates with diverse audiences.

Key Responsibilities

• Content Strategy & Creation
• Develop and manage the editorial calendar for email campaigns, ensuring alignment with brand voice, seasonal trends, and marketing goals.
• Write and edit engaging email copy that drives action and reflects our brand personality.
• Collaborate with design teams to produce visually appealing email templates and assets.
• Campaign Management
• Own the end-to-end process of email campaign execution—from concept to deployment.
• Segment audiences and personalize content to improve engagement and conversion rates.
• Monitor campaign performance metrics (open rates, click-through rates, conversions) and use insights to refine content and strategy.
• Conduct A/B testing on subject lines, content, and design elements to continuously improve results.
• Stay current on email marketing trends, tools, and best practices.

Qualifications

• 3+ years of experience in email marketing
• Email work samples to showcase
• Strong writing and editing skills with a portfolio of email campaigns or content samples.
• Proficiency with email marketing platforms (e.g., Klaviyo, Mailchimp, HubSpot, Salesforce Marketing Cloud).
• Familiarity with HTML/CSS for email formatting is a plus.
• Creative mindset with an eye for design and storytelling.
• Data-driven approach to content strategy and campaign optimization.

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