Job Description

Overview

The VP of Marketing is a senior executive responsible for setting the strategic vision for all marketing efforts at Rankings.io. Reporting directly to the Chief Revenue Officer (CRO), this leader drives measurable revenue growth through brand strategy, demand generation, product positioning, and crossfunctional alignment with Sales and Client Services.

The VP of Marketing owns the marketing roadmap from top to bottomestablishing longterm strategy, forecasting pipeline contribution, scaling highperforming teams, and leading innovation across digital channels. This role requires an exceptional strategist who can also operationalize execution, ensuring daily activities ladder up to companywide revenue and growth goals.

This individual will elevate Rankings.ios position as the premier Performance Marketing agency for personal injury law firms and architect a marketing engine that delivers consistent, highquality demand across multiple platforms.

Responsibilities

• Define the longterm marketing vision that aligns with CROled revenue and pipeline targets.
• Translate company growth objectives into integrated marketing strategies across brand, content, digital, demand generation, and partnerships.
• Lead competitive positioning and refine messaging to clearly differentiate Rankings.io in the legal marketing space.

• Own the fullfunnel demand generation strategy, ensuring predictable and scalable pipeline contribution.
• Partner with the CRO and Sales leadership on forecasting, scoring models, and conversion optimization.
• Implement marketing attribution and analytics frameworks to measure ROI and improve decisionmaking.

• Lead and grow a multidisciplinary marketing team, setting performance expectations, career paths, and accountability structures.
• Foster a culture of datadriven experimentation, operational excellence, and creative innovation.
• Collaborate crossfunctionally with Sales, Operations, Product, and Leadership to ensure unified gotomarket execution.

• Oversee brand strategy, ensuring consistency and excellence across all touchpointsweb, social, creative, campaigns, and communications.
• Guide content strategy, including thought leadership, SEO content, digital assets, video, and multimedia.
• Strengthen Rankings.ios industry presence through strategic PR, speaking opportunities, and partnerships.

• Stay ahead of digital marketing advancements, AIpowered tools, and SEO/SEM trends that impact law firm growth.
• Conduct ongoing competitive and market analysis to inform strategy and identify new opportunities.
• Champion the adoption of emerging technologies to improve efficiency and creative output.

• Oversee the strategy and ROI for conferences, trade shows, webinars, and sponsorships.
• Develop and maintain highvalue industry partnerships that support awareness, lead generation, and brand authority.
• Serve as a senior spokesperson for Rankings.io in key industry environments.

• Own the marketing budget, ensuring optimal allocation of resources across initiatives.
• Oversee vendor, contractor, and agency relationships to ensure costefficient, highimpact outcomes.
• Establish systems, processes, and dashboards that enhance marketing operations and forecasting accuracy.

Requirements

• 812+ years of progressive marketing leadership experience, including at least 5 years in senior or executive roles.
• Proven success leading marketing strategy for highgrowth B2B, digital marketing, or agency environments.
• Expertise in digital marketing, SEO/SEM, demand generation, analytics, and brand development.
• Strong financial and analytical acumen with experience owning pipeline metrics and marketingsourced revenue.
• Exceptional leadership, communication, and crossfunctional collaboration skills.
• Ability to build, mentor, and scale highperforming teams.
• Experience implementing AIdriven marketing tools is preferred.

Benefits

• Starting salary of $210k + Bonuses
• Unlimited PTO
• 100% Employer funded health insurance
• Quarterly training stipend for professional development
• Remotefirst role with occasional travel for PIMCON or leadership meetings.

Job Tags

Similar Jobs